HERO MOTOCORP COLLABORATES WITH THE FIM 6DAYS®

In a landmark achievement for Indian motorsport, for the first time ever, an Indian electric motorcycle brand, VIDA, powered by Hero MotoCorp, associated with 6DAYS® to showcase at the historic centenary edition of the FIM International Six Days Enduro (ISDE / 6DAYS®) in Grândola, Portugal. 

Aiming to make the young riders’ generation discover the fun of riding a motorcycle, VIDA introduced the DIRT.E K3, an electric off-roader for young riders especially drawn up for this purpose. The ISDE is the world’s oldest and most prestigious offroad competition. 

Reaching its one hundredth running, a century-defining milestone celebrating over one hundred and ten years of endurance, human spirit, and mechanical evolution since its 1913 inception, the landmark event hosted in the enduro-rich Alentejo region marks an iconic moment in global two-wheeler history.

In official partnership with the Fédération Internationale de Motocyclisme (FIM),DIRT.E commemorated this once-in-a-century occasion directly within the main paddock through two high-impact global activations:

DIRT.E K3 100th 6DAYS® Limited Edition Drop
To honour the one hundredth running of the ISDE, DIRT.E unveiled an ultra-exclusive, globally collectible production run of exactly one hundred limited-edition DIRT.E K3 off-roading vehicle with each individual unit dedicated to one of the one hundred historic editions of the race. Fusing official 6DAYS® branding, green-and-red Portuguese host-nation flag accents, and race-inspired competition typography. The official presentation of the VIDA DIRT.E K3 100th 6DAYS® limited edition took place in the Paddock – Grândola, on Thursday 15 October, located in the commercial village at the HERO VIDA booth.

DIRT.E K3 Young Riders E-Training Track
Situated at the heart of the centenary paddock, DIRT.E constructed a purpose-built progressive, turn-key training facility. The future generation had the chance to discover the pleasure in riding,thanks to the VIDA DIRT.E K3 Young Riders E-Track during the event. Designed to usher in the next century of riding, the safety-first environment trained over six hundred young international riders across three peak event days.Guided by certified instructors, young enthusiasts mastered foundational balance and controlled electric torque, laying a safe, sustainable foundation for the future of global motorsport. The track operated on 15 and 16 October in the Paddock close to the commercial village from 9am to 6:30pm and on 17 October, in Sines at the Final Cross Test venue (Vasco da Gama beach) in the commercial village from 9am to 5:30pm for spectators.

Kausalya Nandakumar, Chief Business Officer – Emerging Mobility Business Unit, Hero MotoCorp: “Being part of the historic centenary edition of FIM ISDE is a proud milestone for VIDA and an opportunity to showcase how electric innovation can shape the future of off-road riding. The VIDA DIRT.E K3 brings together the spirit of motorsport with forward-looking technology, building on the recognition it received at CES 2026 and the Red Dot Design Award. With our Portuguese-inspired 6DAYS® Limited Edition, we are celebrating the legacy of this iconic event while bringing a fresh perspective to electric off-road mobility. At VIDA, we believe innovation should go hand in hand with a safe, engaging and empowering riding experience for young riders.”

Fabio Muner, FIM Marketing & Digital Director: « On behalf of the FIM, I would like to sincerely thank Hero MotoCorp for its active participation in the one hundredth edition of the FIM 6DAYS®. Thanks to the DIRT.E K3 6DAYS® Limited Edition bike, young riders have the chance to experience first-hand the beauty of motorcycling and enduro, an opportunity that is essential for building the future of our sport.

The fact that these bikes will be available on the market is a further great achievement for the FIM 6DAYS®. It is another example of how this historic FIM World Championship continues to widen its borders year after year, opening its doors to new generations and new ways of riding. Thank you, VIDA, Powered by Hero MotoCorp, for sharing this vision with us. »

ABOUT HERO MOTOCORP
Hero MotoCorp, headquartered in New Delhi, India, is the world’s largest manufacturer of motorcycles and scooters for 25 consecutive years with ~$5 billion revenue. The Company’s global footprint spans 53 countries across Asia, Africa, Europe, Central and Latin America with a customer base of over 130 million. The Company operates eight manufacturing facilities – six in India and one each in Colombia and Bangladesh – along with two Research and Development centers: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG).
Hero MotoCorp is driving the transition to electric mobility through VIDA. Strategic alliances with Harley-Davidson and Zero Motorcycles support the design and development of premium and electric motorcycles, respectively. Further demonstrating its commitment to the EV future, the Company has made strategic investments in two- and three-wheeler EV manufacturers, Ather Energy and Euler Motors. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (DJSI).
Hero MotoCorp’s Executive Chairman, Dr. Pawan Munjal, was named to the 2025 TIME100 Climate List of the 100 most influential leaders driving business climate action.
Beyond mobility, Hero MotoCorp is a major global promoter of sports, including golf, football, field hockey, and cricket.
Hero MotoSports Team Rally is India’s flag bearer in global rally racing.

CONNECT WITH VIDA
Follow our journey as we shape the future of off-road mobility:
• Instagram: @vidadirte
General Inquiries:
• corporate.communication@heromotocorp.com
• Website: www.vidaworld.com/dirte-brand.html

ABOUT THE FIM (www.fim-moto.com) 
The FIM (Federation Internationale de Motocyclisme) founded in 1904, is the governing body for motorcycle sport and the global advocate for motorcycling. The FIM is an independent association formed by 125 National Federations throughout the world. It is recognised as the sole competent authority in motorcycle sport by the International Olympic Committee (IOC). 
Among its 50 FIM World Championships the main events are MotoGP, Superbike, Endurance, Motocross, SuperMoto, Supercross, Trial, Enduro, Cross-Country, Speedway and E-Bikes. Furthermore, the FIM is also active and involved in the following areas: public affairs, road safety, touring and protection of the environment. The FIM was the first international sports federation to impose an Environmental Code in 1994.